about.
our founder
Meet Heather Campbell. Branding strategist, creative problem-solver, digital marketing sherpa, Pearl Jam fan, eternal optimist, avid gardener, occasional foulmouth.
Heather Campbell founded Double Dutch in 2014, after a successful career leading branding, marketing, and strategic communications programs for multi-billion-dollar companies. She is especially good at connecting your vision to deliverables that engage, inform and motivate your most valuable customers to take action. Her sweet spot? Leveraging websites and digital media to advance the customer sales journey and exploit efficiencies inherent in online channels.
Working with her is like having your own VP of Marketing on speed dial. Give her a problem and she’ll solve it – strategically, creatively, on time and on budget – with recommendations that are actually actionable and always measurable.
You’ll find her to be straight-forward, resourceful, infectiously optimistic, relatable, and really fun to work with. Chances are, by the end of the project, you’ll be friends.
give heather a shout
process.
unlock your potential
“Know yourself and you will win all battles.”
This quote from the philosopher Sun Tzu reflects how we think about branding and marketing at Double Dutch. Because we know that when you’re clear about who you are, what you promise, why your customers should care and what problem you’re trying to solve, the best and most effective solutions emerge.
unlock your potential
A good process uncovers the answers that help you build a powerful and efficient brand.
Our holistic approach bridges strategy with great creative and digital solutions – and makes Double Dutch Creative different from other creative consultants. Our proven model ensures answers to these questions:
- Is the right strategy in place?
- Who plays in your space?
- Who are your customers and what do they expect?
- How well do you deliver on your customers’ expectations?
- Does your marketing resonate + motivate?
- Do metrics inform and align with your strategy?
- Is leadership engaged and present?
- Is your team skilled enough to execute?
services.
right. right from the start.
Brand strategy.
We tap into your best competitive attributes to unlock new areas of growth.
Brand strategy + positioning
Brand mission + promise
Consumer decoding
Market segmentation
Customer journey mapping
Sales delivery strategy
Customer experience + programming
Communications strategy
Performance analysis + metrics
a face with the name
Brand identity.
We establish an identity, tone, and spirit that supports the brand strategy.
Naming
Logo design
Taglines
Creative concept development
Visual systems
Communications platforms
let’s take things online
Websites + digital marketing.
We design a great online experience for your customers – and a streamlined platform built to promote your business.
Wordpress + Squarespace websites
Website enhancements
Landing + lead pages
Paid search + SEO consulting
eBlast campaigns
Analytics review + reporting
Integrated digital marketing plans
Media recommendations
the sweet spot
Strategic communications.
We love working with companies to bring their brand to life from the inside out.
Culture pulse checks
Employee engagement
Training programs
Systems + processes enhancements
Communications strategies
Investor communications
Press releases
Roadshow + keynote presentations
